The reason for Quack and Field

Children’s health is a “state of complete physical, mental and social well-being”.

A fifth of all children in England, and close to a third of the poorest children, are unable to read well when they leave primary school.

Children’s health continues to deteriorate:

  • One in five children aged 4-5 in the UK are obese or overweight
  • One in three children aged 10-11 in the UK are obese or overweight
  • Two in ten children aged 5-15 in the UK are not getting the recommended levels of physical activity

Poor childhood health can increase the risk of diseases, decrease economic productivity and decrease community cohesion:

  • Physical inactivity and childhood obesity leads to an increased risk of cardiovascular disease, diabetes and cancers
  • Childhood obesity leads to an increased risk of stigmatisation and bullying
  • The cost of obesity to the economy as a whole is approximately £27 billion per year with an estimated £6.1 billion per year on the NHS alone

Present solutions have failed due to the lack of a multi-factorial, holistic, grassroots and innovative approach to engage children in physical activity and literacy rates.