Quack’s Mission

To educate and engage children on the importance of physical activity, healthy living and taking control of their own health

The initial concept of Quack and Field was to develop a picture book series to introduce and teach young children about Olympic and Paralympic sports. All Quack stories would be narrated by Quack who would be the main character throughout the entire book series. The purpose was to create a central character who the children could relate to and who would inspire them to read more and for any child, able-bodied or disabled, to learn about and want to get involved in sports in their local communities.

Whilst these books focused on sport and physical activity, I wanted to do more to educate children about healthy living and children’s development.

Again using Quack as the central character, and working with doctors and health professionals, the latest Quack picture book has been developed to educate young children and adults about the importance of toddler development.  Supporting children develop the crucial motor skills, helping them be ready for school and later life.

Creating every book in partnership with recognised and reputable national organisations has been a key feature. Every book has had the support and input from organisations in the UK who have provided their expertise and knowledge to ensure each and every book delivers accurate and, where appropriate, evidence-based information.

Across all the books, Quack provides an interactive and visual way of educating and inspiring young children about the importance of being healthy and being active. Critically, the books never lose the fun element. Reading should be fun and it’s through this approach that children remain engaged and want to read the books over and over again.

Through this exciting series of books, the Quack Team really is committed to educating and engaging children on the importance of physical activity, healthy living and taking control of their own health.